Turning bold ideas into powerful brands that engage and inspire.

Growth | Strategy | Marketing | Sales | Digital | Loyalty | AI

Who we are

® brandbusters® is a strategic advisory

Partnering with CEOs, commercial & marketing teams, Private Equity funds and leadership boards to unlock growth, rebuild capability and accelerate enterprise value.

We go far beyond strategy decks. Our work starts with deep data analysis, market and competitive research, customer insights and ends with a clear growth plan, a practical execution roadmap, and measurable revenue outcomes.

Fast. Precise. Accountable.

® Commercial & Marketing Transformation

We help organisations rebuild and elevate their entire commercial and marketing engine.

We design and implement operating models that improve performance across all layers – team, processes, digital ecosystem, analytics, performance marketing, CRM, product and brand.

The result: higher efficiency, lower CAC, stronger retention and scalable revenue engines.

Whether stepping in as an advisor or interim leader taking accountability for outcomes and results. 

® Brand Strategy & International Expansion

From positioning and architecture to go-to-market execution. We create cohesive brand systems designed for multi-market growth.

End-to-end strategy:

  • clear brand platforms & narratives
  • communication strategy that cuts through clutter
  • high-performing, insight-driven campaigns
  • efficient media investment and channel mix optimisation
  • global-to-local playbooks and regional rollout frameworks

Everything I deliver is built to strengthen brand equity, pricing power and customer loyalty.

® AI-Enabled Marketing, CRM & Performance Acceleration

We integrate AI, automation and data systems across the entire customer lifecycle to scale efficiency and value creation.

Our work includes:

  • performance excellence (Meta, Google, automation, attribution)
  • AI decisioning for media, creative and targeting
  • CRM transformation (segmentation, journeys, automation)
  • loyalty & retention models improving LTV
  • customer experience acceleration and revenue impact tracking

This is not experimentation — it’s AI applied for hard business outcomes: efficiency, retention, revenue.

clients.

trusted partnerships.

Founder & CEO, Brandbusters®

andrzej dalkowski

Marketing, Growth & Commercial Executive with 20+ years of experience leading transformation across Europe. I rebuilt marketing and commercial organizations for Essilorluxottica EMEA (Vision Express, Grand Optical, Solaris), InPost, OBI, Media Markt and Praktiker, managing teams of 60+ FTE and delivering sustained double-digit growth across 10+ markets.

I combine strategic leadership with hands-on execution — designing operating models, fixi ng underperforming structures and scaling what works.

Today I support companies unlocking brand, digital and revenue growth through clarity, capability and AI-enabled decisioning.

AWARDS & RECOGNITIONS

Brave - Loyalty Planet, Best Data Driven Loyalty Program
2022
Vision Express, Golden Arrow 2021 – B2C Loyalty CRM Program “Vision Care”
2021
Grandvision, 5x TOP Performance
2014 - 2018
Fashion TV, Best Fashion Accessory Brand
2018
Grandvision, Best Omnichannel
2017
Vision Express, Golden Arrow 2016 – Direct response advertising
2016
Vision Express, Golden Arrow 2016 – Grand Prix – B2C campaign
2016
Vision Express, Golden Arrow 2016 – Grand Prix – Integrated B2C campaign
2016
Mediarun, Marketing Director of The Year 2015 (nomination)
2016